DDoS Facts for SMBs in 2026
DDoS attacks in one quarter — 96% of all of 2024.
More network-layer attacks than a year earlier.
Average cost per minute of downtime from a DDoS attack.
Of attacks last less than 10 minutes.
Direct Costs
1. Downtime and Lost Revenue
A DDoS attack can take your webshop offline for hours or days. For an average SMB: €13,200 per hour of downtime at €1M annual revenue.
2. Technical Recovery
Expect €1,500 – €5,000 in technical hours for post-incident recovery.
3. Bandwidth Costs
Without DDoS mitigation, you pay for all attack traffic — potentially tens of thousands of euros.
Indirect Costs
Reputation Damage
60% of consumers avoid a company after a cyber incident. Rebuilding trust takes months.
Contractual Penalties
If you have SLA obligations, you could be held liable for your clients' business losses.
Example: SMB with an Online Store
| Cost Category | Amount |
|---|---|
| Downtime (4 hours, €22K/hour) | €88,000 |
| Technical recovery (external) | €4,000 |
| Extra bandwidth/cloud costs | €6,000 |
| Lost sales first week | €25,000 |
| Reputation recovery | €12,000 |
| Team productivity loss | €8,000 |
| Total | €143,000+ |
Prevention Is Cheaper
Retslav DDoS Protection
For game servers. Business plans from €29/month — always-on L7/L4 filtering, Netherlands data center, 99.99% SLA.
Compare €143,000 with €3/month. Even the most expensive plan is less than 1% of the cost of a single successful attack.
Don't wait until you're next
A DDoS attack is not a matter of if, but when.
Questions? [email protected] — FAQ